The concept is built around the initial letter “A”, creatively transformed into a clothing hanger. This subtle yet distinctive detail enhances the visual identity, adding a fashionable and memorable touch that reflects the boutique’s style and positioning.

Additionally, at the client’s request, a specific letter “R” was incorporated into the design - because the client’s wish is the law.

I also advised the client against using gold in print materials (such as packaging), explaining that achieving a true gold effect requires special printing techniques, which can significantly increase production costs and complexity. For me, it’s important not only to deliver what the client envisions, but also to guide them with alternative solutions that are both aesthetically effective and practical.